“ App-a-Thon 2016” is our way of quickly immersing ourselves in different messaging apps to learn about their functionality, look, and feel. These conversations have reminded us that we have to work hard to stay on top of the growing number of messaging apps on the market today, as what was popular six months ago might no longer be today.
As we’ve ramped up our Digital Insights work over the last few months, we’ve had the opportunity to talk with people around Africa, Asia, Latin America, and the Middle East about the digital tools they use to stay in touch with each other and the world around them.
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